Rochelle
A neighborhood has many different definitions and it all depends on the person itself. For me my neighborhood is where I live as well as where I spend most of my time. If you look up the definition of neighborhood according to Merriam's Dictionary neighborhood means, a section of a town or city; the people that live near each other. To me it means the same but to be honest also feel that where my school is located is also my neighborhood. Others may fee that it should actually be considered as a community I on the other hand spend most of my time here in Midtown. If I'd have to be specific I feel that I spend 40% of the time in my "neighborhood" as in home and the Bronx itself while I spend 60% of the time here in Manhattan/Midtown near my school.
My feelings in regards to community is somewhat similar to the neighborhood but just bigger. I feel that all of these connect to one another. The neighborhood is part of the community the community is part of the environment and the environment is part of nature. When I think of community I think of people. Like the community is the actual people I come in contact with everyday and neighborhood is more physical.
Environment I feel has many definitions one being everywhere in this planet. It is all part of the environment and also nature although nature is more of a physical thing like animals,plants, trees, etc the Environment is where you socialize, world issues it includes everything concerning us.
Environment I feel has many definitions one being everywhere in this planet. It is all part of the environment and also nature although nature is more of a physical thing like animals,plants, trees, etc the Environment is where you socialize, world issues it includes everything concerning us.
Mental Mapping
The mental mapping research assignment opened my eyes to sides of neighborhoods that I had not seen before. Because my group was made up of people with different neighborhoods it was good to see their views in comparison to my views about their neighborhood. For one person in my group, I questioned his view as to why he does not like to go to a specific gym at BMCC. I found that it derived from the ideal that BMCC is not a good school and the stereotype that "bad" students attend that school. If I were to show my map to someone it would be my friends and family because of the fact that they have been around my neighborhood before so I would like to see what they would've or wouldn't have drawn. I would like to know their opinion as to how accurate my map was.
I feel that the mental mapping methodology to capture our research was quite successful. I feel that this was more interesting than just bombarding someone with questions. We actually used an image to help us explain and the image was something we drew so it wasn't forced. It came from our imaginative minds so however we saw it is how we made it seem for others in our groups. I feel that everything was effective except the portion where we shared our coding with the rest of our group. I disliked this because on the group coding I did not want to offend anyone with my observations so I did not share my ideals.
I feel that the mental mapping methodology to capture our research was quite successful. I feel that this was more interesting than just bombarding someone with questions. We actually used an image to help us explain and the image was something we drew so it wasn't forced. It came from our imaginative minds so however we saw it is how we made it seem for others in our groups. I feel that everything was effective except the portion where we shared our coding with the rest of our group. I disliked this because on the group coding I did not want to offend anyone with my observations so I did not share my ideals.
Ad-busting
Methodology:
Collection of Data-
Many of the advertisements I have, I collected by taking pictures at the mall, online offers, and magazines. I found that collecting the images this way was more accurate because I saw these ads in my everyday life. I wasn't looking for these ads but when I noted them I took a picture of it. Each advertisement I attempted to see the message the advertiser was attempting to send and what I got from it. Because I personally like fashion most if not all of my ads deal with fashion. I can relate this back to the video Killing Us Softly because many ads showed a destructive ideal of femininity. But not only do they perceive women in a sexist way men are as well as seen in the Versace ad. They used men body parts to sell cologne. But when both a man and a woman are used in an ad one can tell who has the power and who is subordinate to whom and of course the man has the power. All of these advertisements express a sense of sexism or exploitation of ones beauty or sex appeal.
Data Analysis:
Content Analysis-
Each ad I attempted to analyze as groups. Not only to whom the ads were intended for but also whether I believed the ad sent out a positive or negative message. I noted that many ads showed a woman's sex appeal being exploited. I decided on the use of the intended audience because with the use of a woman's/man's sex appeal it isn't easy to tell for whom the product is for. For example, Rodale's uses a man and woman in bed half naked and until I went online and looked up Rodale's I didn't know what it was for.
Collection of Data-
Many of the advertisements I have, I collected by taking pictures at the mall, online offers, and magazines. I found that collecting the images this way was more accurate because I saw these ads in my everyday life. I wasn't looking for these ads but when I noted them I took a picture of it. Each advertisement I attempted to see the message the advertiser was attempting to send and what I got from it. Because I personally like fashion most if not all of my ads deal with fashion. I can relate this back to the video Killing Us Softly because many ads showed a destructive ideal of femininity. But not only do they perceive women in a sexist way men are as well as seen in the Versace ad. They used men body parts to sell cologne. But when both a man and a woman are used in an ad one can tell who has the power and who is subordinate to whom and of course the man has the power. All of these advertisements express a sense of sexism or exploitation of ones beauty or sex appeal.
Data Analysis:
Content Analysis-
Each ad I attempted to analyze as groups. Not only to whom the ads were intended for but also whether I believed the ad sent out a positive or negative message. I noted that many ads showed a woman's sex appeal being exploited. I decided on the use of the intended audience because with the use of a woman's/man's sex appeal it isn't easy to tell for whom the product is for. For example, Rodale's uses a man and woman in bed half naked and until I went online and looked up Rodale's I didn't know what it was for.
Critical Discourse Analysis-
I obtained this advertisement from "Elle" magazine. I enjoy viewing this magazine on my leisure time but when I saw this I was a bit upset/offended. When someone sees it, they probably do not understand why I feel this way. Gucci is not only using sex to sell their product but one can obviously tell who has the power in this picture. The man is not only on-top of the woman but the look in both of their eyes says it all. The woman is subordinate to the man. I selected this ad out of all of them because I enjoyed analyzing a subliminal message within the ad.
Findings/Results:
I obtained this advertisement from "Elle" magazine. I enjoy viewing this magazine on my leisure time but when I saw this I was a bit upset/offended. When someone sees it, they probably do not understand why I feel this way. Gucci is not only using sex to sell their product but one can obviously tell who has the power in this picture. The man is not only on-top of the woman but the look in both of their eyes says it all. The woman is subordinate to the man. I selected this ad out of all of them because I enjoyed analyzing a subliminal message within the ad.
Findings/Results:
Using the graph I chose ads that I felt sent a positive message, negative message and neutral. I determined if something was positive by assuring it was not hurting/offending anyone and with my personal taste. I determined Matilda was positive simply because I'd enjoy it. Negative ads were determined by how much or who would be offended by the ad. In saying that I mean if someone was being exploited or sexism shown in the ad in a way. For example the Curve Cologne used a woman with her breasts all out to sell a cologne now if fit didn't say COLOGNE you probably wouldn't have known what was being sold and for whom. I determined that something was neutral by examining the ad as something that neither hurt nor was it beneficial to a person for example an ad attempting to sell jewelry to teens without having the teen be naked I considered neutral.
All= Everyone (Children, teens, adults, males, females)
Females/Males= Men and women
Teens= Teenagers
Primarily Males= Many of the ads are intended for men but because a half naked male is viewed in some the attraction of some women is possible.
Primarily Females= The ads are selling something for women but when they use sex/nudity to sell the product men may be attracted.
Females/Males= Men and women
Teens= Teenagers
Primarily Males= Many of the ads are intended for men but because a half naked male is viewed in some the attraction of some women is possible.
Primarily Females= The ads are selling something for women but when they use sex/nudity to sell the product men may be attracted.
Discussion:
Throughout the process of this project I learned a few things. I learned that many advertisements I see every day are somewhat offensive to a particular person. I also learned that many advertisers use sex to sell their product. They not only use sex but a woman's and man's sex appeal. Although one may say that in ads only women are used as objects in some ads such as the Versace Cologne the man is seen as meat and an object although it is rare men are exploited to an extent. Again, like Ms. Bellino says everything that we do in class relates back to our individual projects so watching Killing Us Softly really helped to open my eyes and realize what exactly the purpose of this project was. Not only that but Jean Kilbourne brought up a great point that within ads for fashion, the images often express an unhealthy view of beauty and also a sexist view.
These ads send many messages, some tell people to not only buy the product but they sell the product by using body parts or appearances. Many make it seem as if "You suck but you may suck a little less with this project." That message can be very traumatizing to a young teen. For some ads it is unknown what or whom they are selling the product to. For example, the ad selling the Curve cologne with reality star Audriana Patridge is using her sex appeal to sell the cologne. Secondly, because the woman is on the cover one would assume it is for a woman but no it is cologne for men.
Many questions emerged throughout the process of this project, one being if I have actually fallen under the category where I believe what these ads say. In saying that I mean have began to believe what these ads tell me subliminally? I really hope I haven't but again I do believe I have because I adore fashion and always want to be "up to date" with it. Also, how much the perception of beauty in these ads have influenced me. I always see these thin models in ads and think why am I not like that or why am I not as tall or this and that.
Throughout the process of this project I learned a few things. I learned that many advertisements I see every day are somewhat offensive to a particular person. I also learned that many advertisers use sex to sell their product. They not only use sex but a woman's and man's sex appeal. Although one may say that in ads only women are used as objects in some ads such as the Versace Cologne the man is seen as meat and an object although it is rare men are exploited to an extent. Again, like Ms. Bellino says everything that we do in class relates back to our individual projects so watching Killing Us Softly really helped to open my eyes and realize what exactly the purpose of this project was. Not only that but Jean Kilbourne brought up a great point that within ads for fashion, the images often express an unhealthy view of beauty and also a sexist view.
These ads send many messages, some tell people to not only buy the product but they sell the product by using body parts or appearances. Many make it seem as if "You suck but you may suck a little less with this project." That message can be very traumatizing to a young teen. For some ads it is unknown what or whom they are selling the product to. For example, the ad selling the Curve cologne with reality star Audriana Patridge is using her sex appeal to sell the cologne. Secondly, because the woman is on the cover one would assume it is for a woman but no it is cologne for men.
Many questions emerged throughout the process of this project, one being if I have actually fallen under the category where I believe what these ads say. In saying that I mean have began to believe what these ads tell me subliminally? I really hope I haven't but again I do believe I have because I adore fashion and always want to be "up to date" with it. Also, how much the perception of beauty in these ads have influenced me. I always see these thin models in ads and think why am I not like that or why am I not as tall or this and that.