This project emerged from our collective interest in how media influences young people. Our ideas ranged from the consistent bashing of women to advertisements allowing themselves to enter our insecurities and profit off of them. We all agreed that there should be a different way that advertisements could sell their product without negatively affecting anyone and so within groups we began to come up with solutions. Some solutions including using media itself to fight off media; meaning using social websites like Facebook, Twitter, Instagram etc. to show how something should be advertised. We first began this project individually and did the Ad-Busters project and then shared them within groups and did a critical discourse analysis on these ads. We weren't really looking for anything, these ads were things that we saw in our everyday lives and some of us didn't notice how much ads we see just in our own neighborhood. After we collected the advertisements and did an overall analysis we looked at one ad of our choice to analyze more in depth. When we analyzed that one ad we noted the more broader themes that advertisers were using for example using female/male body parts or just sex to sell. After we did this we discussed within the class if there could be another way to advertise and discussed all the negative messages that media has upon us and the Social Action project emerged. Now that we have all presented it is a must to reflect. What exactly did we all learn from this? If we all take action to generate solutions so we can make a change?
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